Every year since 1995, the International Herb Association has chosen an Herb of the Year to highlight. IHA Long-standing member, Chuck Voigt, who has been involved in the selection process for many years explains, "The Horticultural Committee evaluates possible choices based on them being outstanding in at least two of the three major categories: medicinal, culinary, or decorative". herb societies, groups and organization from around the world work together to educate the public about these important herbs throughout the year.
Through 2016, CaJohns will select a different pepper to highlight and will have special pricing on select products featuring that pepper.
Serrano peppers hail originally from the same region as poblano peppers, the Puebla region of Mexico. The word "sierra" means mountain in Spanish, so "Serrano" translates to “from the mountains” giving you a really good hint on where Serranos love to grow (though they are not at all frost resistant).
Some Serranos are actually pretty mild, where a jalapeno has a nice bite to it, the serrano steps it up a nice level, and has a fresh flavor similar to the jalapeño. This is an excellent stepping stone if you feel you’d like more zing than a jalapeño, but jumping to habanero right now is a little too much. The Serrano pepper is similar to the jalapeño in its look, but is much hotter. Serrano peppers are perfect for salsas, sauces, relishes, garnishes, and more. They are usually best when roasted. Roasted serrano peppers are delicious and make a welcomed addition to many a meal.
THESE SERRANO PRODUCTS ARE ON SALE FROM 7/1/16 - 7/31/16